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INVESTMENT   (Initial Outlay)

The initial project investment, estimated between 0.7 to 1 m, covers the cost of the specialised materials required, such as HD cameras, stainless steel casings, cables, control centre equipement, boats, diving equipment and vehicules, as well as the cost of specialised and qualified labour necessary for the installation of the video recording equipment.

However, the amount of financing is purely relative when you consider that a specialised themed channel negotiates broadcasting contract rights at between €2m and €4 m per year. In fact, if one pre-contract is signed, it would generate enough income, and security, to cover the whole financial requirements of the project.

Given the visual and international nature of the project, we can also hope that sponsoring would cover a good part of the material acquisition,thereby reducing the initial investment requirement.

It is important to note that the project's runnings costs will be low, particularly in terms of equipment as there is no rented or leased equipment, in salary costs, as local labour will be used in Kenya, and there are no European screewriters, directors, cameramen, lighting engineers, sound operators.   

The sustainability of the project should not be a problem as, in the worse case, it should be impossible that the whole planet would get bored of watching a natural aquarium which is interactive, ever changing, surprising and unpredictable.

Furthermore, the market potential for a product which is innovative and has no general public competition, leaves little doubt that the project will be profitable. It is difficult to see how the sales could fall at any given time. It is, therefore, more logical that thet will continue to rise, even exponentially.

Moreover, the only unknown factors are the time required to recover the initial investment if no pre-contract is signed, and the extent of profitability, which will depend largely on the performance of the sales team.



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